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Welcome to this week’s opening edition of Market Gaps!

Brad Geddes warns against relying too heavily on broad match in Google Ads and shares tips to organize your campaigns more effectively. Meanwhile, Google’s new verified badge is still in testing and could confuse users more than help.

On the SEO front, Google’s MUVERA algorithm is shifting focus to clear, helpful content. At the same time, Sam Altman says ChatGPT is evolving into a real assistant, not just a replacement for Google. Is a partnership underway?. Additionally, Spencer Scott shares eye-opening evidence that Salesforce and HubSpot may not be as effective as you think.

Ready to dive in? Let’s go!

Paid Search Spotlight: PPC News & Tips

Brad Geddes, a seasoned PPC expert, warns against relying only on broad match in Google Ads, especially as AI-driven automation grows, and shares strategies for organizing match types to optimize budget and performance. Oh, that’s not the end, either, as Google’s new verified badge, intended to build trust, is still in testing and is inconsistently applied, which may confuse users and potentially harm trust instead of helping to establish it. Get to this week’s Paid Search Spotlight!

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Brad Geddes & Broad Match, Phrase Match, Exact Match

Brad Geddes—the co‑founder of Adalysis and a veteran PPC expert—breaks down why relying solely on broad match in Google Ads can be risky, especially with Google’s AI-driven push toward automation. He explores optimal ways to organize match types—same ad group vs. separate campaigns—based on budget control, bidding strategy, and impression share.

DIVE ON IN

Google & Verification That No One Needs

Despite its trust-building intent, the verified badge is still in testing, meaning inconsistent rollout and limited visibility. Its introduction could confuse users—especially if similar badges appear inconsistently across organic, search, and Local Service Ads—undermining trust rather than bolstering it.

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PPC Tip of the Day:

Running broad match with no negatives is like leaving your front door open and wondering why raccoons keep showing up. Your budget deserves better—feed it keywords, not chaos.

Organic Edge: SEO & Content Strategy Tips

Google’s new MUVERA algorithm improves search by better understanding complex queries quickly, shifting the focus for content creators from exact keywords to beneficial, relevant content. Meanwhile, Sam Altman highlights that ChatGPT has evolved beyond being just a Google alternative, now acting more like a hands-on assistant that helps with real tasks and deeper projects. And here’s a quick organic SEO tip: write enough that even Grandma gets it—because if she’s lost, so are your customers and Google.

New Algorithm, New Term, New World

Google has just rolled out a new search algorithm called MUVERA, designed to deliver faster and smarter results. It helps Google better understand complex searches without slowing down the process. For content creators, this means it’s less about stuffing in exact keywords and more about writing genuinely helpful, relevant content.

CHECK THIS OUT!

ChatGPT No Longer Just A Competitor

Sam Altman says ChatGPT has grown into something much bigger than just a “Google replacement”—it now behaves more like a junior team member that can handle real tasks, from code debugging to research proposals.

Rather than just retrieving information, ChatGPT's evolving memory and workflow features enable it to delve deeper, complete projects, and assist users in accomplishing tasks. While it isn’t out to dethrone Google entirely, it’s carving out a new niche as a proactive assistant that goes beyond simple search.

READ FOR MORE INFO

Organic Tip of the Day:

Don’t just write for Google—write for Grandma, too. If she can’t understand your blog post on “synergistic growth hacking ecosystems,” neither can your customers (or Google). Keep it clear, helpful, and maybe save the buzzwords for your next startup pitch.

CRM REPLACEMENTS

Wondering if the CRM giants - Salesforce, HubSpot, Pipedrive, etc. - are living up to the hype? Spencer Scott just dropped some serious proof that these platforms might be more trouble than they’re worth. If you’ve been loyal to one of these tools or are thinking about jumping on board, you’ll want to see what he uncovered before making your next move.

Ready for the inside scoop?

LEARN MORE HERE

EDITOR’S NOTES

As we enter a new world with new tech tools available and many more to come, take a moment to look beyond the smoke, as the larger picture still eludes us. We are a strong community of marketers, and we can create content freely. Join us with a reply if you agree that the digital marketing world is only going to get stronger over time!

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That’s a Wrap on This Edition of Market Gap

Thanks for reading this wonderful edition of Market Gaps!

With new algorithms, AI tools, and changing ad strategies, staying curious and adaptable is key. Whether optimizing PPC, refining SEO, or rethinking CRMs, clear, innovative thinking beats shortcuts and hype.

We’re here to help you navigate these shifts and find the gaps worth filling. Ready to level up or chat about what’s next? Reach out anytime. Here’s to more innovative marketing and bigger wins! Schedule a free chat to boost your sales!

—The Market Gap Team