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☕️ ESPRESSO SHOT

Morning, gap‑hunters!

While everyone’s still stuck chasing likes and pouring spend into stale ads, smart SMBs are quietly stacking foundational tools that actually scale.

Today’s issue: 3 growth moves that cut bloat, automate smart, and earn trust…no demos, no influencers, no drama.

PRESENTED BY PROBADO

GAP OF THE WEEK: “Agentic AI as Your Ops Wingman”

The hole: Ops teams waste hours switching tabs, coordinating updates, and syncing across tools.

The wedge: Drop in an agentic AI assistant, a bot that does, not just suggests. Think Slack-based agents that plan campaigns, summarize results, and segment customers… autonomously.

Why now:

• “Agentic” AI (multi-step decision-making without prompts) is officially mainstream. (source)

• CMOs at Cannes Lions 2025 revealed 71% are budgeting $10M+ annually for AI tools, but most aren’t seeing results (yet). (source)

• 43% of SMBs already use AI for support and marketing, extending it to ops is next. (source)

Exit vision: License your own agentic bot as an intelligence layer across clients or departments.

Bonus: white-label it as a reporting assistant for coworking hubs or niche agencies.

⚡ TWO‑MINUTE GAPS

3 Takes That’ll Go Viral This Week (you can turn to tweets)

1. @Cannes2025: “71% of global CMOs are allocating $10M+/yr to AI, but <20% say they trust its ROI yet.” → AI’s not plug-and-play. It’s operations-first now. 

2. @agentic_ai_daily: “Agentic AI tools now launch, optimize, and report campaigns solo. No PM? No problem.” → Your next ops hire might not have a LinkedIn.

3. @lobdotcom: “We tracked 1.2M postcards w/ QR + AI personalization. Result? 63% higher site visits, 24% more conversions.” → Offline retargeting is the new inbox. 

🤯 STAT OF THE DAY

$80M+: The monthly sales volume ShopMy’s “Circles” is now pushing, powered by niche creators, not ad spend.
(Vogue Business)

77%: of SMB owners say AI boosts their output, and 75% believe it helps them compete with larger businesses. Meanwhile, 38% already deploy AI in daily operations.

SPOTLIGHT: Agentic AI Gets Its Cannes Debut

At this year’s Cannes Lions Innovation Summit, CMOs from Mercedes-Benz, Salesforce, and BCG spotlighted a shift from flashy GenAI to agentic workflows; AIs that act independently.

Highlights:

• Will.i.am: “Agentic AI is like early CGI, you don't need it for every shot, but you notice when it’s missing.”

• BCG’s Kathy Apotheker: “Most AI marketing still operates in isolation. We need full-stack orchestration.”

• Gartner predicts agent-based coordination will be a key advantage in ops by 2026.

Why it matters: SMBs have an edge due to less bureaucracy and faster testing. Build your AI sidekick before your bigger competitors license it from someone else.

Viral Story of the Day

A Business Insider feature on Charlie Hills, a young marketer who leveraged AI-powered storytelling and engagement strategy to grow his following to over 132,000. His approach transformed his side project into a full agency businessBusiness Insider

⏭ CLOSING LOOP

Publishing Mon–Fri.
Tomorrow, we’ll see yah!

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