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Hey there,

Welcome to Market Gaps, your go-to newsletter for sharp insights and practical tips at the intersection of paid search, SEO, AI, and digital marketing trends.

In this edition, we uncover why Google and Meta advertisers are pushing back against platform advice, question whether paid search strategy is truly strategic or just luck, and share savvy tips to craft better AI prompts and navigate shifting email marketing rules.

Whether you’re a PPC pro, an SEO enthusiast, or just curious about the evolving marketing landscape, we’re here to help you spot the gaps—and fill them with smart, actionable moves. Dive in, stay curious, and let’s level up together.

Paid Search Spotlight: PPC News & Tips

This week, we dive into the growing rift between what Google and Meta recommend and what advertisers actually trust. With 83% expressing frustration, it seems the age of "just broad match it" might be losing credibility. We also question the foundations of paid search strategy itself—are we strategically targeting or just getting lucky? Plus, don’t miss our PPC Tip of the Day, where we remind you that unless your audience is your mom and a few bots, “Click Here!” probably isn’t your best CTA.

Google & Meta Advertisers Reach Common Ground

In a recent poll, 83% of Meta and Google advertisers reported discontent with said platforms’ suggestions. As an example, Google often recommends contacting their support team. When you do, have you ever been told to use broad match keywords even though you KNOW that’s not the right way to go? In this article, it is discussed.

GOOGLE/META CRACKDOWN HERE

How Well Does This Work…Really?

A rather caustic question: Does paid search strategy actually exist? Though we always seek to plan out our ad groups and keywords, we rarely think whether these strategies are actually working. Is it a strategy, or blind luck? In this article, Andy Goodwin lays it down.

FIND OUT MORE HERE 

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PPC Tip of the Day:

If your ad headline says “Click Here!”, congratulations—you just used your entire budget to attract bots and your own mother. Try something humans actually care about... like “Free Tacos”. Always test. Always optimize. Always tacos.

Organic Edge: SEO & Content Strategy Tips

Ready to level up your AI game? With only 26% of users knowing how to craft effective prompts, prompt engineering is quickly becoming a must-have skill. Discover tips to talk smarter to ChatGPT and other AI tools. Plus, we’re keeping a close watch on some sneaky changes in email marketing regulations that Google and others are rolling out — things are getting a little tricky. And don’t miss today’s Organic Tip: write for humans, not bots, and watch your Google rankings climb.

Learn How To Be A Prompt Engineer!

With AI at its forefront, prompt engineering is the way to go. Recent sources found that only 26% of individuals understand how to talk to ChatGPT to get the best results. There is, indeed, an art behind how you talk to a chatbot or a GenAI platform. Learn some great tips on prompt engineering here.

CHECK THIS OUT!

Changes On The Email Marketing Forefront

Though a bit outdated, we thought we would share something from May. This is something Google and other email platforms have been slowly rolling out, and we have maintained a vigilant eye on it. Now, it’s getting a bit sketchy. Want to learn more?

READ FOR MORE INFO

Organic Tip of the Day:

Google doesn’t rank your site because it likes you—it ranks it because it understands you. Clear up your headers, write like a human, and stop stuffing keywords like it’s Thanksgiving dinner: less fluff, more relevance = better rankings.

POLL OF THE WEEK

With all this discussion about artificial intelligence comes an important question:

How do you feel about using ChatGPT in your daily work? We know that more people are searching for information on ChatGPT than Google, but is this a good thing or a bad thing? Instead, where does the line between “ethics” and “value” get drawn? Results will be given out in our next newsletter.

EDITOR’S NOTES

I once spent 2 hours talking to a chatbot. We had a conversation, and it even wanted to go out to dinner with me. It turns out that AI is very shy, but I was able to warm it up. We had a great time, shared some facts, and I asked some thought-provoking questions. The date was over, and though we both knew we wouldn’t call each other again, we did have a good time.

Want to improve your sales and revenue? Book a call with me here:

BOOK A FREE CALL

That’s a Wrap on This Edition of Market Gaps

Thanks for reading this edition of Market Gap! As digital marketing continues to evolve—whether through shifting ad strategies, AI breakthroughs, or changing email regulations—staying curious and adaptable is your greatest asset.

We’re here to help you spot those gaps in the market and turn them into opportunities for growth. Do you have questions, ideas, or would you like to discuss ways to level up your marketing? Don’t hesitate to reach out. Until next time, keep experimenting, keep optimizing, and keep winning!

—The Market Gaps Team