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Hey there, fellow subscriber!

This week, we’re cutting through the noise to talk about what’s actually working—from video ads on LinkedIn that are outperforming expectations, to keyword tools that actually save you time (and money). We also explore the evolution of email, what’s next for SEO, and why “just post consistently” isn’t a viable strategy anymore.

If you’re tired of performative marketing and want something that feels a little more real (and a lot more effective), you’re in the right place.

Paid Search Spotlight: PPC News & Tips

Think LinkedIn isn’t the place for video? Think again. Their latest data shows that video ads receive significantly more traction, approximately 20 times more. But it’s not just about slapping a video in your feed. The brands seeing real results are telling better stories, showing up human, and keeping it scroll-stopping. We also linked a solid guide to the best PPC keyword tools for 2025, because guessing what people search for isn’t a strategy. Lastly, enjoy a fun but insanely helpful “PPC Tip Of The Day.”

LinkedIn Video Ads Generate 20X More Results

Turns out B2B buyers are watching more than you think—and video might be your unfair advantage. LinkedIn’s latest data reveals a surprising engagement lift for video ads, but it’s how the most effective brands are using video that really stands out. It’s not just about format—it’s about storytelling, pacing, and showing up like a human. As always, videos are the latest trend, but this confirms some of our doubts: even LinkedIn wants videos!

The Best PPC Keyword Research Tools Of 2025

Choosing the right keywords can make or break your PPC strategy—but with so many tools out there, where do you start? This guide breaks down the best PPC keyword tools on the market, with clear pros, cons, and use cases for each. Whether you're optimizing ads or launching new campaigns, it's worth a read before you spend another dollar.

PPC Tip of the Day:

If your ad says “Click here!” and your competitor’s ad says “We fix the thing that’s ruining your Tuesday,” guess whose ad gets clicked? 👉 Be specific. No one wakes up wanting to “optimize their digital experience.” They want their Wi-Fi to stop crashing during Zoom.

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Organic Edge: SEO & Content Strategy Tips

I bet you thought email marketing was dead! Just like this newsletter, it’s becoming more thoughtful, more personal, and less about blasting out as much as possible. We also dive into a free SEMrush event worth saving the date for—it’s a deep dive into how generative search is changing the way people find your brand. And if you needed the reminder: posting once a week isn’t a strategy. Organic content only works if you show up.

Email Marketing Is Evolving - Find Out Why

Email isn’t dead—it’s evolving. This 2025 perspective explores how email marketing is shifting from volume to value, and why personalization, timing, and trust are becoming non-negotiable. If you rely on email to grow your brand (you should), this is a must-read to see what’s coming next. Ready to go? Then check the article out by clicking below!

Save The Date (An Event By SEMRush)

Generative search is already changing how people discover brands, and the smartest CMOs aren’t waiting to adapt. This free webinar, scheduled for July 24th, 2025, delves into what’s shifting, its implications for your visibility, and how top marketers are responding in real-time. If your brand relies on search, you’ll want to be in the room for this one.

Organic Tip of the Day:

Posting once a week and calling it “organic strategy” is like planting one seed and expecting a forest. Show up, water the soil (engage!), and stop ghosting your audience after one clever caption. Consistency is the algorithm’s love language.

EDITOR’S NOTES

Someone said something recently that stuck with me—because it was clever, but also a little unsettling: “We upload our statuses and beg for attention. We tip streamers on Patreon. Is content marketing just becoming a game of, ‘Will you buy a sentence from me?’”

In other words, have we boiled down the entire value exchange to: I’ll give you a thought—please give me a click, a follow, a lead? It’s worth asking: are we creating connection, or just transacting sentences? Leave your comments using the link below!

Want to improve your sales and revenue? Book a call with me here:

An Interesting Question (Our Poll For Today)

All of this has sparked a question, and we would love it if you could use the poll below to provide your input on the question: “What’s the most overrated tactic in digital marketing right now?” Voting helps, and we also encourage you to leave a comment after you vote. Why did you choose the answer you clicked on? We will launch the poll’s results next week. In the meantime, humor us: vote below to vote on this proverbial question!

That’s a Wrap on This Week’s Edition of Market Gaps!

Whether you're writing PPC ads, tweaking your content calendar, or rethinking how you show up online, remember this: people don’t want perfection.

Ultimately, they seek clarity, consistency, and connection.

If anything in this issue sparked an idea (or an opinion), hit reply, vote in the poll, or book a call, and let’s talk about it. Until next week—keep showing up like a human. Thanks for your time. P.S. If you happen to know anybody who would benefit from this newsletter, use the button below to invite them! Take care, and enjoy a healthy, relaxing weekend.

—The Market Gaps Team