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Hey there, fellow marketer!

The digital marketing world is shifting fast—some parts are booming (like memes and email), while others feel like they’re held together with duct tape and hope (looking at you, paid media). In this issue, we’re digging into what’s working, what’s wobbling, and how you can stay ahead of the chaos. Whether you're here for PPC tips, SEO inspiration, or a reality check on the current state of content marketing, we’ve got you covered.

Paid Search Spotlight: PPC News & Tips

As paid advertising goes nuts, marketers are sharing their best trends, including meme marketing! Then, this gets a bit more depressing, but it is worth knowing that the content marketing world, specifically paid media, is in shambles, but staying up-to-date with the latest news and trends is necessary for us to adapt. Find more below.

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Memes Are The New Carousels

I bet you never thought about meme marketing for your business.

Small brands are increasingly ditching costly ads in favor of meme marketing, which can boost engagement by around 60% compared to traditional campaigns. The strategy appeals to the younger demographic you may be seeking, and if you focus on older demographics, who doesn’t love a good meme? Read more below.

TL;DR - Is Digital Marketing Dead?

Since the advancement of AI in late 2024, marketers are seeing lower organic search results, lower reach with paid social media, and so much more. This is a seismic shift in the digital marketing economy, and it is leaving many businesses struggling to tread water. If you want to start your morning with a bit of tentative fear, we have the link below.

PPC Tip of the Day:

Letting Google pick your keyword match types is like handing your credit card to a toddler in a toy store. Use exact and phrase match to keep your budget from wandering into weird territory (like showing your ad for “how to make shoes out of lasagna”).

Organic Edge: SEO & Content Strategy Tips

The organic marketing world is not in flames, but it has had a rough year. Please find below some resources that should assist you in your marketing endeavors. Whether SEO, SEM, email, or social…well, we have some conferences for you to attend and some excellent news about email marketing to share!

The Best SEO Conferences This Year

This article highlights the top SEO conferences for 2025—both in-person and virtual—including MozCon, INBOUND, SEOktoberfest, Content Marketing World, Brighton SEO, Ahrefs Evolve, and many more. These events offer networking opportunities, learning from experts through sessions and workshops, staying current on AI and SEO trends, discovering new tools, and engaging in live Q&A or receiving expert feedback—all designed to enhance your skills and grow your professional presence.

Who Said Email Marketing Was Dead?

The email marketing industry is set to hit $3.01 billion by 2030, growing nearly 10% annually. Growth is being driven by automation, AI, and personalized content, though challenges like privacy laws and email fatigue remain. Future trends include interactive emails and more intelligent AI optimization. Learn more below!

Organic Tip of the Day:

Posting boring content and expecting engagement is basically like bringing a salad to a pizza party. Sure, it’s there, but no one’s excited. Add humor, emotion, or a trending sound. If it wouldn’t make you stop scrolling, your audience won’t either.

SEO JOB ALERT!

While searching for content, we stumbled upon a helpful directory of new jobs for those in SEO and search marketing. We figured we would include it. If you are looking for work in SEO or SEM, click below. If not, pass it on to others. You never know who can benefit!

EDITOR’S NOTES

With so much changing in the digital marketing world, it is necessary for us, as marketers, to continually adapt. How many of you spend more time learning about the latest in marketing trends than actually marketing? My hand is up. What about you?

Want to improve your sales and revenue? Book a call with me here:

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That’s a Wrap on This Week’s Edition of Market Gaps!

That’s a wrap for this edition. From meme-fueled engagement boosts to the ongoing existential crisis of paid media, one thing’s clear: adaptability isn’t optional—it’s survival. If you found something helpful, funny, or mildly alarming, share it with a friend (or five). And don’t forget—we’d love to feature your stories, insights, or weird marketing wins. Stay sharp, stay weird, and keep marketing smart.

—The Market Gaps Team