In partnership with

Hey there,

This week, we’re diving deep into the evolving tech and marketing landscape—from Google’s bold move into a token-driven AI ad system (goodbye, manual ad copy?) to BMW resurrecting the Metaverse for factory-floor innovation.

We're also watching as TikTok fumbles its eCommerce dreams and email marketing evolves beyond boring newsletters into interactive experiences. Whether you’re a paid search wizard or an organic strategist, this issue gives you the edge to stay sharp, creative, and ahead of the curve.

Paid Search Spotlight: PPC News & Tips

This week in tech and marketing shifts: Google is shaking up PPC again with its new token economy, where AI and large language models could soon take complete control of your ad copy—yes, even the part where you try to be clever. Meanwhile, the Metaverse isn’t dead—it just got a new job. BMW is utilizing digital twins and augmented reality to simulate factory production, demonstrating that yesterday’s hype might lead to tomorrow’s cars. Dive in to explore the future of ads and industry.

Google Unveils New Token Economy

If you thought Google’s rollout of AI Max was strange enough, imagine having no control over your ad copy. This is the future: Google research reveals that ads will soon be written in a token economy, coupled with LLMs that write the ads for you. How will this affect PPC advertising on Google? Find out here.

GOOGLE’S TOKEN ECONOMY (CLICK HERE)

The Metaverse Is Dying…

…But not in the way you may think. A recent publication revealed that the 2021 vision of a Metaverse is now being used in manufacturing. BMW has decided to become a part of this process, where process engineers can run a simulation and send a 3D model of a car through a digital twin of the factory. This is just the beginning of augmented reality; you can learn more here.

FIND OUT MORE HERE

Looking for unbiased, fact-based news? Join 1440 today.

Join over 4 million Americans who start their day with 1440 – your daily digest for unbiased, fact-centric news. From politics to sports, we cover it all by analyzing over 100 sources. Our concise, 5-minute read lands in your inbox each morning at no cost. Experience news without the noise; let 1440 help you make up your own mind. Sign up now and invite your friends and family to be part of the informed.

Subscribe to 1440 today.

PPC Tip of the Day:

If your ad copy says “We’re the best!”—congrats, you’ve officially told Google absolutely nothing. Try showing value, not your ego. Unless, of course, you’re selling mirrors...then go wild. If you want real results, be unique, be clever, and lead with a good hook.

Organic Edge: SEO & Content Strategy Tips

Midway through the marketing chaos, two trends are raising eyebrows: TikTok’s push into social commerce is faltering as Gen Z avoids in-app purchases, leading to mass layoffs and falling revenue projections. On another front, email marketing remains a powerful tool—but only if you ditch the dull. Consumers are gravitating toward interactive content that’s fun, engaging, and actually worth clicking. If your email strategy feels like a leftover template from 2015, it’s time to evolve.

TikTok Shop Is Failing (Here’s Why)

TikTok, in its quest to advance itself as the most functional social platform of all time, has been experiencing mass layoffs as its projections for TikTok Shop revenue plummet. In-app sales will be the next reality. The reason? Generation Z - the platform’s main demographic - is wary of shopping on social media, whether you believe so or not.

Read more below.

CHECK THIS OUT!

Your Email Marketing Tactics Are Not Good Enough!

Email marketing, which many consider the last remaining pillar of consistent advertising, has reached its pinnacle. A recent article reports that consumers are gravitating toward interactive content, such as: “Spin The Wheel For Free Legal Advice!” The issue is not how this is integrated into an email. Instead, the proposition you send out with each campaign is essential. Check out more here.

READ FOR MORE INFO

Organic Tip of the Day:

Posting once a month and expecting traffic is like watering a plant once and blaming the sun when it dies. Show up consistently, give value, and don’t ghost your audience—they’re not your ex. Send them interactive and exciting content, and you’re good to go.

POLL OF THE WEEK

We asked, and you responded! The poll of the week was: “How do you feel about the ethical use of ChatGPT in daily work?” The results are in. Among the answer choices we provided, 52% of you had a positive reaction to its ethics, while 48% found that ChatGPT is crossing a line. None of you, surprisingly, responded to the final answer choice: “Still figuring out where I stand on this.” Reply with your thoughts!

EDITOR’S NOTES

As the digital marketing world changes beneath our feet, and as technology takes over, we must remind ourselves as marketers that our viewpoint on how things are done is not the same as the consumer’s. An example is AI Max by Google. Advertisers are angry about it, but consumers are not, because it simplifies their searches. Although it may harm the marketer, it helps the average user weigh new content. I find it is necessary to adapt or perish, so get to researching how you can adapt in an ASO world.

Want to improve your sales and revenue? Book a call with me here:

BOOK A FREE CALL

That’s a Wrap on This Edition of Market Gaps

As tech giants reinvent digital landscapes and consumers shift faster than a TikTok trend, it’s never been more important to adapt and evolve. Whether you’re experimenting with AI-powered ads, rethinking email engagement, or wondering if the Metaverse has a day job now, remember, success comes to those who stay curious and take action.

Market Gaps is here to help you fill in the blanks, spot the trends, and make more brilliant marketing moves. Until next time—test often, optimize continually, and maybe don’t let AI write all your ad copy… yet. Stay tuned for more information.

—The Market Gaps Team