In partnership with

Welcome to this edition of The Market Gap.

Yes, we know you're tired of hearing about Google’s rollout of AI Max. This may be deleted, but for those who wish to stay updated, thank you for remaining subscribed. We will also explore whether you are on the average side of PPC costs, examine the enduring nature of email marketing, and discuss volatility in organic search results.

Is SEO dead?

Read on and find out.

Paid Search Spotlight: PPC News & Tips

This week, we’re diving into the fast-evolving world of paid search.

From Google’s game-changing AI Mode and what it means for the future of ad visibility, to the real costs lurking behind your “affordable” clicks, it’s time to rethink how you’re spending—and optimizing—your ad dollars.

Whether you're navigating AI disruptions or dodging wasted spend, we’ve got sharp insights and a humorous tip to keep your strategy strong and your budget intact.

Find out why 1M+ professionals read Superhuman AI daily.

In 2 years you will be working for AI

Or an AI will be working for you

Here's how you can future-proof yourself:

1. Join the Superhuman AI newsletter – read by 1M+ people at top companies

2. Master AI tools, tutorials, and news in just 3 minutes a day

3. Become 10X more productive using AI

Join 1,000,000+ pros at companies like Google, Meta, and Amazon that are using AI to get ahead.

Sign up and start learning AI

Google AI Mode And The Future Of Search Monetization

Google’s new AI Mode is poised to transform the way we interact with search, offering more intuitive, conversational responses directly on the results page. As users increasingly rely on these AI-generated summaries, traditional search ad placements may experience reduced visibility, posing a challenge to Google’s core monetization model. The shift suggests that Google will need to innovate new advertising formats tailored to AI-driven experiences, potentially reshaping the future of digital marketing and paid search.

CLICK HERE TO READ MORE

How Much Are You Really Paying For Ads?

Are you really just paying for clicks, or are hidden inefficiencies, such as poor targeting, low-quality traffic, and weak conversion rates, driving up your actual cost per acquisition? To truly understand what you're spending on ads, you need to look beyond the cost per click (CPC) and evaluate the actual return on investment (ROI) of your campaigns.

FIND OUT HERE

PPC Tip of the Day:

Running ads without negative keywords is like throwing a party and forgetting to uninvite your ex. You'll get traffic, sure—but not the kind you actually want. Block those bad matches before they crash your budget!

Organic Edge: SEO & Content Strategy Tips

In the ever-evolving world of digital marketing, both email and organic strategies are under scrutiny. While email continues to deliver impressive ROI, many marketers still operate without precise analytics.

On the organic front, traffic trends are fluctuating—some blame Google, while others blame their design choices—but one thing is sure: the rules are changing. Whether you're a seasoned strategist or just getting started, these updates will keep you informed, inspired, and maybe just a little amused.

Email Marketing Tips For Both Pros & Beginners

Marketers are reporting that email marketing has high ROI, but many struggle to measure it accurately, highlighting a need for improved analytics. The focus is on automation, personalization, and interaction to keep email a top marketing tool.

EMAIL MARKETING DEBUNKED

Not All Is Well With Organic Marketing

A new report has confirmed what we were all expecting: organic traffic is declining. However, it is not foregone. Some are seeing steady improvements in their organic traffic, while others are debating whether this is Google’s fault or an external factor, such as a poor user interface. All of this is discussed and vindicated as the world turns to AI dust.

READ AT YOUR DISCRETION

Organic Tip of the Day:

Consistency beats virality. Showing up with value every day builds trust faster than a one-hit wonder ever could. So keep posting—even if your only fan is your mom (she converts well anyway).

EDITOR’S NOTES

Though we are all vaguely sick of hearing about Google’s AI Max, we have to realize the ramifications of relying on artificial intelligence to do our bidding. Google is simply competing with ChatGPT, leaving digital marketers behind. We think this is just another bump in the road, but it's a very significant one. Keep your heads up, and reply if you have anything to say about this, as we would love to feature it.

Want to improve your sales and revenue? Book a call with me here:

BOOK A FREE CALL

That’s a Wrap on This Edition of Market Gaps

But we want to hear from you! This is not just a sponsored newsletter; we genuinely care, as marketers ourselves, that the AI revolution is upon us, that you can succeed without it, and that keywords are not dead. We are the last to remain vigilant, and we will be here until the day Google shuts us down. We hope you enjoyed this edition. If you'd like to be featured in front of thousands of readers, please reply with your thoughts.

—The Market Gap Team