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Hey there,

Welcome to this week’s second edition of Market Gaps—where paid search meets future-proof strategy. In this issue, we’re diving into the wild ride that is 2025: AI is rewriting the rules of PPC, Instagram is now an SEO tool (yes, really), and emotional copy is officially outperforming robotic ad speak. Whether you're here for the trends, the tips, or to see how close we are to an AI takeover, you’re in the right place. Let’s plug into what’s next.

In This Week's Edition...

• Paid Search Spotlight: PPC News & Tips

  • A Unique Perspective: 10 Tips For PPC Advertising

  • The Rise of AI Search Ads (A $26 Billion Industry? …

  • PPC Tip of the Day:

• Organic Edge: SEO & Content Strategy Tips

  • Instagram’s July 2025 Indexing Plan

  • Social Media & Politics: A Bad Combination?

  • Organic Tip of the Day:

  • POLL OF THE WEEK (RESULTS)

  • EDITOR’S NOTES

• We Want Your Support

  • That’s a Wrap on This Week’s Edition of Market Gap …

Paid Search Spotlight: PPC News & Tips

PPC is evolving fast—are you keeping up? Discover 10 expert tips to future-proof your strategy, explore how AI is turning search ads into a $26B industry, and get today’s quick tip: emotional copy still beats robotic ads. Scroll down to stay ahead.

A Unique Perspective: 10 Tips For PPC Advertising

Marketers must now embrace first-party data, AI-driven ad automation, SEO synergy, CRO, omnichannel Performance Max, micro-targeting, voice-search ads, automated reporting and bidding, video/visual ads, and privacy-first targeting as PPC evolves rapidly in 2025. As we all know by now, Google’s AI Max has launched, SEO and paid searches are changing, and as stated in our last newsletter, “zero-search clicks” are here, so you may want to click below to read more about alternative strategies to begin preparing for.

The Rise of AI Search Ads (A $26 Billion Industry?!)

AI-driven search ad spending in the U.S. is expected to surge from just over $1 billion in 2025 to nearly $26 billion by 2029, driven by rapid AI adoption and enhanced targeting capabilities. This growth signals a shift away from traditional keyword-based models, as platforms enhance AI-powered search and even Apple explores AI integration. By 2029, AI-driven ads could account for over 13% of total search ad spend, prompting publishers to consider subscriptions and licensing as a means to offset declining ad revenue.

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PPC Tip of the Day:

Stop writing ads for robots—your customers aren’t algorithms. Even in an AI-powered world, emotional copy still wins clicks. So instead of ‘Best Deals on Shoes,’ try ‘Your New Favorite Kicks Are Waiting.’ The robots will find it, but the humans will feel it

Organic Edge: SEO & Content Strategy Tips

Significant changes are on the horizon for social media and search. Google is now indexing Instagram content, opening new doors (and concerns) for SEO and privacy. Plus, we explore how platform design can impact democracy and why chasing search intent matters more than chasing clicks.

Instagram’s July 2025 Indexing Plan

As of yesterday, Google and other search engines will now index public content from Instagram’s Business and Creator accounts—like photos, Reels, captions, and hashtags—by default, though users can opt out in Settings → Privacy → Search Engines. This marks a shift in digital discovery, as Instagram content now boosts organic search reach, extends longevity, and brings new SEO considerations, while raising concerns about privacy and brand control. How does this affect privacy? How does this affect PPC? Is social media the next version of what was once modern SEO? Learn more about this below!

Social Media & Politics: A Bad Combination?

Social media’s influence on democracy depends on how it’s designed. Current platforms often prioritize engagement through sensationalism, which can harm trust, mental health, and civic discourse. However, alternatives with democratic values—such as improved algorithms and user control—offer a path to more responsible digital spaces.

Organic Tip of the Day:

Don’t just chase traffic—chase intent. Ranking #1 means nothing if your content doesn’t match what the searcher wants. Focus on answering fundamental questions, not just fitting in keywords. Relevance beats volume every time.

POLL OF THE WEEK (RESULTS)

We had some fun with the last newsletter’s poll, asking simply: “How long before robots rule the earth?” Well, the results are in! 22% of you said 5-10 years, 30% said 2-5 years, 28% said never, and 20% said 0-2 years. So, do you agree? Should we begin preparing for an “iRobot”-like age where our helpful ChatGPT is an actual talking, moving, thinking entity? We would love to hear your response to that question! Click: “Comment” now!

EDITOR’S NOTES

I wanted to thank you all, especially those of you who are new subscribers. We managed to triple our subscriber base in less than two weeks, and without you, that would not have been possible. We will not always have the most useful or relevant information, and yes, we know: a lot of the discussions seem to revolve around Google and AI. However, the unfortunate reality is that this is where the world is heading, and we can only adapt.

Just remember that here at Market Gaps, we value you and your time.

Want to improve your sales and revenue? Book a call with me here:

We Want Your Support

If you have news of your own, we are growing as a newsletter and as a community, so please do not hesitate to click the button below and do us a favor: refer us to a few people who may like to read what we provide here. We are also always open to featuring any fun stories you may have, tips or advice, and so on. We finally discovered that we can now accept submissions without having to send you to another website, so this is easier.

That’s a Wrap on This Week’s Edition of Market Gaps!

That’s a wrap for this edition of Market Gaps—but the conversation doesn’t stop here. Whether you’re experimenting with AI ads or rethinking your SEO strategy, we’re here to help you stay sharp, relevant, and revenue-ready. Don’t forget to vote in the next poll, reply with your thoughts, or book a free call to get tailored insights for your business. We’ll see you in the gaps between the noise—until next time!

—The Market Gaps Team